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Green Orientation of the Shipping companies in Naples seaport

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Green Orientation of the Shipping companies in Naples seaport

During the last years there is an increasing concern about the environmental impact caused by maritime activities. In particular, the environmental concern in shipping industry is driven by a more strength regulation and by the higher stakeholder’s expectations. This paper has two main objectives: the first aim is to analyze the main theoretical contribution about this topic, focusing on the drivers of environmental proactivity in the maritime industry and on the green practices performed. The second purpose of the paper is to develop a multiple case-study on the environmental proactivity shown by shipping companies that operate in CO.NA.TE.CO terminal in the port of Naples in order to verify if this environmental trend is modifying the competitive behaviour in the shipping industry.

The research in Italian version can be download for free

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During the last years there is an increasing concern about the environmental impact caused by maritime activities. In particular, the environmental concern in shipping industry is driven by a more strength regulation and by the higher stakeholder’s expectations. This paper has two main objectives: the first aim is to analyze the main theoretical contribution about this topic, focusing on the drivers of environmental proactivity in the maritime industry and on the green practices performed. The second purpose of the paper is to develop a multiple case-study on the environmental proactivity shown by shipping companies that operate in CO.NA.TE.CO terminal in the port of Naples in order to verify if this environmental trend is modifying the competitive behaviour in the shipping industry.

The research in Italian version can be download for free

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